Tara Nelson
Creative Director
& Writer
About Me
Words have always felt a little like magic to me. For the past 15 years, I've helped brands find the stories people actually want to share—from big advertising campaigns to earned media that earns its place in culture. I've partnered with beauty, food, retail, and lifestyle brands, built identities from the ground up, and chased the kind of ideas that are as strategic as they are surprising. The best campaigns don't feel like interruptions;
they feel like they belonged there all along.
CV: Freelance, Zeno Group, MullenLowe, BBDO
Creative Strengths: Earned Media, Brand Storytelling, Writing, Video, Social, Strategic Brand Work
My Work
Midol Brand Campaign
Creative Highlight: Wrote a POV the brand could own for years to come.
Lowe's Holiday Earned Media
Creative Highlight: Drove Earned media using something Lowe's had lying around.
Burger King Activation
Creative Highlight: Rewrote a jingle and produced a music video.
Ulta Beauty
Brand Campaign
Creative Highlight: Brand new identity and POV for the leading beauty brand.
Xeomin Brand Campaign
Creative Highlight: A stigma breaking campaign at a time when anti-wrinkle injections weren't mainstream.
Reese's
Earned Media
Creative Highlight: Earned Media for a brand that I've loved since I was a kid.
ASIC'S
Blue Jean Mile
Creative Highlight: Drove awareness and donation for ASIC's charity run.