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Tara Nelson
Creative Director
& Writer

It's Lovely to Meet You

Words have always felt a little like magic to me. For the past 15 years, I've helped brands find the stories people actually want to share—from big advertising campaigns to earned media that earns its place in culture. I've partnered with beauty, food, retail, and lifestyle brands, built identities from the ground up, and chased the kind of ideas that are as strategic as they are surprising. The best campaigns don't feel like interruptions;

they feel like they belonged there all along.

My Work

Midol Brand Campaign

Creative Highlight: Wrote a brand positioning Midol could own for years to come.

Lowe's Holiday Earned Media

Creative Highlight: Drove Earned Media using

something Lowe's had lying around.

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Burger King Activation

Creative Highlight: Rewrote a jingle and produced

a music video for mental health.

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Scope Squeez

Creative Highlight: From naming to campaign, we launched an innovation in the category.

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Ulta Beauty
Brand Campaign

Creative Highlight: Brand new identity and POV

for the leading beauty brand.

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BCRF Film

Creative Highlight: Wrote a powerful palindrome

to share a survivor's story.

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Reese's
Earned Media

Creative Highlight: Earned Media for a brand

that I've loved since I was a kid.

ASICS
Blue Jean Mile Campaign

Creative Highlight: Drove awareness

and donations for ASICS charity run.

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Xeomin Brand Campaign

Creative Highlight: A stigma breaking campaign when anti-wrinkle injections weren't mainstream.

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Merz Aesthetics

Creative Highlight: The wellness guru herself

was the center of our campaign.

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